Komal Kataria

Senior Brand Strategist @Konzept Interaktif

IN

Currently working as a Senior Brand Strategist at Konzept Interaktif, where I lead brand thinking and integrated campaign development for a portfolio of high-impact clients across the automotive, media, and real estate sectors.The role focuses on building distinct brand positioning, driving digital-first strategies, and translating business objectives into breakthrough creative and communication solutions.Key Responsibilities- Leading a cross-functional team of 25+ strategists, creatives, and digital specialists across branding, content, and performance marketing- Acting as the single point of contact for clients such as Mercedes-Benz, Kia, Forbes India, CNBC-TV18, and Tribeca Developers, ensuring brand alignment and seamless execution across platforms- Crafting end-to-end brand strategies, from narrative frameworks and positioning to campaign architecture and digital rollout- Collaborating closely with leadership and clients to align creative strategy with business growth and market dynamics- Driving insight-led planning through cultural research, competitor mapping, and audience segmentation- Helping transform legacy brands and emerging startups into future-ready identities that are memorable, scalable, and meaningful.

GD Goenka University

Bachelor's degree

Savitribai Phule Pune University

Diploma

Blue Bells Model School

High School Diploma