Koko Kimball

Direct to Consumer Manager @Kns International

US

As the DTC Manager at KNS International, I lead the digital strategy and execution for a portfolio of footwear brands, driving online sales growth through data-driven marketing, website optimization, and seamless customer experiences.Key Responsibilities: • Revenue Growth & Strategy: Develop and execute ecommerce strategies to drive sales, improve conversion rates, and maximize profitability across DTC and marketplace channels. • Website Optimization: Manage site merchandising, UX improvements, and A/B testing to enhance the shopping experience and increase engagement. • Performance Marketing: Oversee paid media, email marketing, and organic social strategies to acquire and retain customers efficiently. • Marketplace Expansion: Optimize and grow brand presence on platforms like Amazon, Zappos, and other third-party marketplaces. • Analytics & Reporting: Leverage data insights to refine strategies, track KPIs, and drive continuous improvements in online performance. • Cross-Functional Collaboration: Work closely with design, merchandising, and logistics teams to align digital efforts with broader business goals.With a strong background in digital marketing, UX strategy, and conversion optimization, I drive innovation and growth in the ecommerce space.

Weber State University

Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services