Kohan Carruthers-Taylor
Media Strategy and Planning Director @Mackerel Media
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WORK HISTORY
Media Strategy and Planning Director @Mackerel Media
Edinburgh, GB
Leading Client Strategy and Planning across the agency client patch
EDUCATION
University of Canberra
Bachelor’s Degree, Communications in Advertising
University of Canberra
bachelor of human nutrition, Health and Physical Education/Fitness
SKILLS
ABOUT KOHAN CARRUTHERS-TAYLOR
I am a passionate, strategic and results-oriented media professional with 10+ years of experience in global agency environments (Wavemaker, Zenith Optimedia, Initiative and Mindshare).Proven track record of exceeding targets and driving revenue growth through strategic account management and innovative media solutions. Expertise in developing and executing data-driven strategies across digital and offline channels, consistently exceeding client benchmarks. Managed diverse client portfolios including Honda MPE, Jetstar, TATA, IG Markets, Lactalis (OAK, Ice Break, Zymil), Tennis Australia, ME Bank and more. Adept at crafting holistic media strategies that encompass the entire consumer journey, leveraging a deep understanding of the media landscape. Passionate about building strong relationships with both internal and external stakeholders to deliver outstanding results. Relocating to the UK from Australia in July 2025. UK Passport Holder. Seeking opportunities to leverage my expertise in a dynamic and challenging environment.
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