Karin McConkey

WORK HISTORY

EDUCATION

SKILLS

ABOUT KARIN MCCONKEY

I help companies bring products to market - and make sure they resonate, convert, and grow - through GTM strategies that drive adoption, revenue, and customer value.With 10+ years of experience in product marketing, I’ve led GTM strategies, built positioning that sticks, and partnered across teams to drive measurable business impact. My work spans B2B SaaS (construction tech, fintech, martech) and financial services, where I turned complex products into clear, compelling stories that align with customer needs and business goals.I’m actively building expertise in AI, learning how to apply it to real workflows and using it to accelerate research, scale content, and improve team alignment through faster, clearer deliverables. AI allows me to move faster, produce more, and maintain the quality and clarity my work is known for:GTM STRATEGY & EXECUTION: Building launch plans that align product, marketing, and sales to accelerate sales and adoptionPOSITIONING & MESSAGING: Crafting narratives that differentiate and connect with buyersDATA-DRIVEN STRATEGY: Using product usage, market insights, and performance metrics to refine messaging and campaignsSALES & CUSTOMER ENABLEMENT: Creating tools that empower revenue teams and close gaps between product value and customer understandingCUSTOMER ADVOCACY & INSIGHTS: Turning customer success into stories that build credibility and guide strategyI thrive in cross-functional environments, collaborating with product, sales, and customer teams to ensure we’re solving the right problems and telling the right story. Whether defining strategy or building the assets to support it, I bring focus, adaptability, and follow-through. I\'ve secured partnerships worth $22M, driven adoption increases of 160%+, and built launch processes that scale.Let’s connect: Email me at k••••••@gmail.com or connect here on LinkedIn.