Katie L.
Marketing Director @Christian Brothers Investment Services
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WORK HISTORY
Marketing Director @Christian Brothers Investment Services
I help lead the global marketing strategy for a mission-driven asset management firm, uniting brand, content, and communications efforts across U.S. and non-U.S. markets in multiple languages. I partner closely with executive leadership and distribution teams in Chicago and Rome to strengthen CBIS’s reputation as a leader in Catholic Responsible Investments- Develop and optimize data-driven, cross-channel marketing campaigns in English, Spanish, French, and Italian that enhance visibility and deepen existing relationships- Create messaging and go-to-market campaigns for new product lineup including portfolio construction updates to two mutual funds and the launch of a new mutual fund- Lead the creation of high-impact content including articles and media engagements to elevate CBIS’s voice on values-based investing- Partner with U.S. and non-U.S. distribution teams to develop and optimize marketing assets that drive client engagement and sales growth- Direct global PR initiatives, manage media relationships, and advance executive thought leadership to expand market presence- Oversee the planning and execution of CBIS’s large global conference and U.S. events to strengthen client engagement- Implement review process, ensuring high marketing standards, cross-department collaboration, and on-time delivery in a dynamic, fast-paced environment- Ensure brand consistency and visual identity across all platforms, driving recognition and trust for institutional investors. Revised and implemented brand guidelines and editorial guides.
EDUCATION
Purdue University
Bachelor of Arts, Communication- Public Relations and Rhetorical Advocacy
Quinlan School of Business, Loyola University Chicago
Master of Business Administration - MBA
SKILLS
ABOUT KATIE L.
Passionate about creative, data-driven marketing, effective content, integrated communications, and digital marketing.
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