Kirtan Darji
Growth Hacker @0101.Today
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WORK HISTORY
Growth Hacker @0101.Today
Mumbai, IN
With 2+ years of hands-on experience in digital marketing and customer retention, I partner with Aditya Birla Capital to design and execute data-driven CRM strategies that enhance engagement, loyalty, and conversion.Lead the execution of multi-channel retention campaigns across RCS, SMS, Email, WhatsApp, Web Push Notifications, and APN-driven journeys.Manage end-to-end campaign planning & calendar ownership, ensuring alignment with customer lifecycle and business objectives.Deliver targeted campaigns for financial products including housing loans, balance transfers, gold loans, and personal loans.Drive conversion optimization through personalized communication, segmentation, and automation.Oversee performance analytics & reporting, transforming data insights into actionable strategies for continuous improvement.Collaborate with cross-functional teams to deliver scalable and high-performing retention programs.
ABOUT KIRTAN DARJI
Ever wondered what happens after a customer clicks “Buy” or installs an app? That’s…
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