Sushma Yadav

WORK HISTORY

EDUCATION

SKILLS

ABOUT SUSHMA YADAV

I am a results-oriented professional with expertise in CRM, digital marketing, and event management. I specialize in executing multi-channel campaigns, enhancing customer engagement, and managing end-to-end event operations. Throughout my career, I have worked across diverse industries, delivering impactful strategies that contribute to business growth.Experience:At Boutiqaat, as Associate CRM, I manage campaigns across Push, Email, SMS, WhatsApp, and In-App notifications using Clevertap, Asana, Branch, and Power BI. I ensure timely and error-free campaign execution, collaborating with cross-functional teams to drive customer engagement and optimize campaign performance.In my role as Client Relations Lead at Core Media, I managed event logistics, vendor sourcing, and client relationships, working with prominent clients like Google, TATA Communication, and Dell. I handled delegate requirements, travel arrangements, and event coordination, ensuring flawless execution and customer satisfaction.Earlier at Klick Face Media, I contributed to marketing campaigns for celebrity shoots, analyzed data to define target audiences, and managed social media campaigns. I also handled data analysis and oversaw intern teams to ensure the smooth execution of campaigns.Skills & Competencies:Multi-channel campaign execution (Push, Email, SMS, WhatsApp, In-App)CRM tools: Clever tap, Asana, Branch, Power BI, Mailchimp, Looker StudioEvent management & logistics coordinationData analysis & campaign optimizationSocial media & brand managementCertifications:Google Ads Display Certification – FEB 2023HubSpot SEO Certification – FEB 2023IIDE Advanced Digital Marketing Certification – JUN 2023Education:PGDM in Marketing & Media, International School of Business & Media (2022)[GPA: 8.2]Advanced Digital Marketing, Indian Institute of Digital Education (2023)[GPA: 7.4]BBA in Event Management, National Academy of Event Management & Development (2017)[GPA: 7.4]I am enthusiastic about leveraging my diverse skills to contribute to business growth, customer engagement, and digital transformation. Let\'s connect! Feel free to reach out for collaboration or opportunities.