Kirt Ahluwalia

Product Marketing Manager @AccessPay

Manchester, GB

Driving Product Success: Collaborated closely with Product Owners, Customer Success, SDRs, Marketing, and Sales teams to develop and execute effective go-to-market plans for existing and new products. Ensured sales and marketing teams were equipped with the necessary collateral to drive pipeline generation.Crafting GTM Strategy: Developed GTM strategies informed by quantitative and qualitative insights. Deployed these strategies through the revenue teams (SDRs, Sales, and Marketing) and partnered with demand generation and content functions to ensure correct targeting, build campaign plans, and create marketing assets.Sales Enablement: Owned the delivery of sales enablement materials across all product lines, including sales decks, product overviews, battlecards, demonstration decks, and training materials. Worked closely with product management to refine product messaging and package releases for new business and upsell opportunities.Competitive Analysis: Conducted competitor research and benchmarking to keep internal stakeholders updated on relevant competitor activity.Customer Insights: Gained insights into customers\' usage of current products through interviews, surveys, focus groups, and sales data.Metrics and Measurement: Determined and measured success metrics for launch, growth, and ongoing adoption of products and services. Continuously used this data to iterate and adapt.

University of Surrey

Bachelor's degree, Theatre and Performance