Kirsty Hay
Marketing Manager @Workpro
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WORK HISTORY
Marketing Manager @Workpro
Edinburgh, GB
EDUCATION
The Institute of Direct and Digital Marketing
Diploma in Digital Marketing
Cambridge Marketing College
Marketing Research
Abertay University
Tourism (sociology)
CIM | The Chartered Institute of Marketing
Professional Diploma in Marketing, Marketing/Marketing Management, General
SKILLS
ABOUT KIRSTY HAY
An accomplished marketing and brand professional, designing innovative marketing strategies and developing creative brands. Digitally skilled, able to tell authentic and engaging stories that connect with audiences, consumers, and stakeholders alike. Tact and empathy, to negotiate and influence high-level decisions, with the drive to transform ideas into action. Skilled at go-to-market strategy development that drives acquisition and nurtures retention. Successful in social media community building and recognised for achieving large-scale brand transformations. Intuitive and data-driven, with the confidence to experiment and inspire people, delivering measurable, profitable results.
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