Kirsty Woods

Marketing & Social Media Coordinator @Wilsons Carpets

Rotherham, GB

As part of a small but dynamic marketing team, I wear many hats across digital and creative functions. My role blends hands-on content creation with strategic planning, allowing me to lead projects from initial concept through to execution and performance analysis.Key responsibilities- Plan, write, and manage targeted email marketing campaigns with a focus on engagement and conversion- Create and schedule organic social content across Instagram, Facebook and TikTok, tailored to audience behaviour- Manage influencer partnerships, from outreach to content briefing and performance tracking- Plan, write, shoot and edit video content for use across web and social platforms- Write scripts and produce branded content that reflects our tone and values- Analyse content and campaign performance using in-platform insights and reporting tools- Collaborate with internal teams (product, e-commerce, stores) to align marketing with business goalsThis role has helped me grow a wide range of digital marketing and creative production skills, while contributing to the growth of a well-established retail business with a strong regional presence.

John Leggott College

A-Level & AS Level

Doncaster College

Foundation degree

University of Hull

Bachelor of Arts - BA