Kirsti Wilson
Head of Marketing and Fundraising @Launchpad
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WORK HISTORY
Head of Marketing and Fundraising @Launchpad
Reading, GB
is Reading’s leading homelessness prevention charity, providing vital information and support for individuals, couples and families who don’t have a stable place to live or are at risk of losing their home. I lead the marketing and fundraising teams, working with Patrons, major donors, corporates and community fundraisers, as well as individual giving- Created the charity\'s first comprehensive marketing and fundraising strategies- Delivered double the fundraising target for the Annual flagship event during lockdown:Big Sleep out at Home 2020 - https://launchpadreading.org.uk/big-sleep-out-at-home-raises-double-the-fundraising-target/- Increased direct donations and regular giving by implementing an online donation capability and text to donate- Team shortlisted for Chartered Institute of Fundraising Chilterns Awards 2020 -\'Fundraising Team/Charity of the Year\'- 84% of 2020/21 fundraising target achieved despite the pandemic
EDUCATION
IDM - The Institute of Data and Marketing
Postgraduate Diploma in Direct marketing - PG Dip. DM (Level 7)
University of Reading
Bachelor of Arts (B.A.), English Literature
Chartered Institute of Fundraising
Certificate in Fundraising (Level 4)
Institute of Leadership and Management (ILM)
Level 5 Certificate, Coaching and Mentoring in Management
Institute of Leadership and Management (ILM)
Level 5 Certificate, Leadership and management
CASE Europe
Strategic Marketing Institute
SKILLS
ABOUT KIRSTI WILSON
As the Head of Marketing and Fundraising at Launchpad Reading, I lead a small but dynamic team dedicated to looking after our donors, raising awareness and funds to prevent homelessness in Reading - and helping local businesses deliver real social value in their community.I\'m an outstanding networker and connector who loves people. I\'ve worked across all sectors and strive to create true partnerships which give great results for everyone involved.See me interviewed here - https://mylocalmarketer.co.uk/podcast/32/https://youtu.be/htShoC1vX0M?si=f••••••••@launchpadreading.org.uk
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