Kirsten Vogelsang
Senior Channel Marketing Manager @Cynet Security
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WORK HISTORY
Senior Channel Marketing Manager @Cynet Security
Ottawa, ON, CA
As a Senior Channel Marketing Manager at Cynet, I drive strategic marketing initiatives to accelerate partner success and fuel growth within the MSP and VAR ecosystem. My focus is on building strong relationships with channel partners, empowering them with effective go-to-market (GTM) strategies, and executing impactful marketing programs across North America.Partner Enablement & Acquisition – Expanding Cynet’s reach by acquiring and nurturing new MSP and VAR partnerships, equipping them with the tools and strategies to scale their business.Go-To-Market Strategy Development – Collaborating with partners to build and execute tailored marketing plans that drive awareness, demand, and pipeline growth.Marketing Execution & Demand Generation – Strategizing and executing field marketing campaigns, industry event activations, and partner-led marketing initiatives to enhance brand presence and revenue opportunities.Process Optimization & Automation – Enhancing marketing workflows, implementing automation, and improving program effectiveness to maximize partner engagement and sales pipeline impact.MDF Management & Performance Analysis – Supporting MDF program execution, tracking budgets, and analyzing performance to ensure strategic investments in partner-led growth.
EDUCATION
BrainStation
Digital Marketing
Algonquin College of Applied Arts and Technology
3 year Advanced Advertising Diploma
SKILLS
ABOUT KIRSTEN VOGELSANG
I studied Advertising in school, but my career really took off after I moved into sales. That’s where I learned the magic happens when sales and marketing work together; a belief I’ve carried with me into my role as a channel marketer. Now in the cybersecurity industry, I’m focused on helping businesses grow through creative go-to-market strategies, strong partnerships, and programs that actually make an impact. I’ve worked with MSPs, VARs, and businesses of all sizes to build strategies that deliver results, accelerate growth, and foster lasting success.At the heart of my work is a genuine care for people. I believe trust, dependability, and a shared vision are the foundation of any successful partnership. Business leaders face more challenges and time constraints than ever, and my role is to simplify the complex, build strategies that make an impact, and enable teams to perform at their best, all while making the journey enjoyable.Work takes up a third of our lives, and I firmly believe it should be meaningful and energizing. If you’re looking for a partner who brings innovative ideas, strategic execution, and a collaborative spirit to the table, let’s connect!
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