Kirsten Anwender
Vice President, Marketing @Future Fertility
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WORK HISTORY
Vice President, Marketing @Future Fertility
Toronto, ON, CA
EDUCATION
WHU – Otto Beisheim School of Management
Master of Business Administration (MBA), Study Exchange - 1 semester
McMaster University
Bachelor of Science, Biology; Genetics Specialization
DeGroote School of Business - McMaster University
Master of Business Administration, Co-op
University of Leeds
Bachelor of Science (BSc), Study Exchange - 1 year
SKILLS
ABOUT KIRSTEN ANWENDER
I’m a healthcare marketing leader with 15+ years of experience building and scaling digital marketing capabilities, brands, and go-to-market strategies across HCP, B2B, and patient/consumer audiences.After eight years at Johnson & Johnson Consumer Health, where I led HCP digital strategy for North America and helped build omnichannel and data-driven marketing capabilities from the ground up, I moved into AI health tech to work closer to innovation and clinical/patient impact.Today, I lead global marketing at Future Fertility, an AI-powered fertility technology company created to solve a fundamental information gap in reproductive medicine: the lack of objective, clinically meaningful insight into egg quality.From the ground up, I’ve built and scaled a global marketing function with a clear focus on category creation and education. Through a science-first, human-centered approach, I focus on closing critical information gaps, supporting clinical decision-making and patient understanding, and establishing Future Fertility as a trusted leader shaping a new standard of care in oocyte assessment.
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