Kirsten Kopke
Marketing & Business Development Advisor @Edgematics Group
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WORK HISTORY
Marketing & Business Development Advisor @Edgematics Group
San Francisco, CA, US
Support North American customers across renewals and expansion, working closely with commercial and delivery teams to identify upsell opportunities and improve account retention.Contribute to post-sale growth strategy by aligning messaging, value articulation, and enablement assets to active customer use cases and renewal conversations.Partner with channel and technology partners to support pipeline creation, including partner marketing initiatives, joint messaging, and co-branded assets.Advise on partner enablement materials and sales support content to strengthen partner-led deal execution and market traction.Collaborate with leadership to align customer success insights and partner activity with broader go-to-market and business development priorities.
EDUCATION
University of KwaZulu-Natal
Honors, Culture, Communication and Media Studies
IIE Varsity College
Bachelor of Arts (BA), Corporate Communications
University of San Francisco School of Management
Master of Business Administration - MBA
SKILLS
ABOUT KIRSTEN KOPKE
Senior campaign and product marketer with experience building go-to-market programs for AI, data, and enterprise technology platforms. I’ve worked across product marketing, integrated campaigns, and partner enablement, translating complex technical capabilities into clear market narratives that support pipeline growth and deal acceleration.My work sits at the intersection of positioning and execution. I’ve led multi-channel campaigns across paid media, content, webinars, and partner motions, partnering closely with sales and product teams to align messaging to real buying cycles, surface objections, and improve conversion through the funnel.Currently completing my MBA at the University of San Francisco, with a focus on product strategy, AI in business, and marketing analytics.
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