Kirsten Denicola
Marketing Communications Lead @BioLegend
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WORK HISTORY
Marketing Communications Lead @BioLegend
San Diego, CA, US
Coordinate the organization and submission of all marketing advertisements, including banners, print materials, eBlasts, etc. and implemented UTM tracking for online banners submitted to analyze ROI• Responsible for maintaining marketing collateral inventory at 3rd party storage facility, including replenishment and fulfillment of marketing materials• Assist in managing Google Ads and Bing Ads company accounts and created text ads in Google AdWords Editor• Optimize ways to decrease spending and increase conversions through Google AdWords and Google Analytics web statistics reports• Send scheduled product directory updates to customers, handled custom catalog requests, and worked with our Sales team to assure price files were correct and complete• Attend tradeshows to collect leads and aid the sales team• Use Adobe Acrobat DC and Adobe Photoshop to assist in projects contributing to website content
EDUCATION
Clairemont Senior High School
High School
UCLA
Bachelor’s Degree, Biology, General
SKILLS
ABOUT KIRSTEN DENICOLA
Driven marketing communications lead with a background in the biological sciences seeking to gain hands on marketing experience in the biotechnology industry.
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