Kirk Massey

Director, Creative Services - University of Miami Athletics @Legends Global

Coral Gables, FL, US

Leads creative and content for Miami Hurricanes Athletics overseeing design, video, and branded content initiatives across Partnerships, Sales, Service, Marketing and Digital.• Leads, mentors, and cultivates a team of five full-time creatives, plus freelance support, across video, design, and multimedia disciplines.• Develops and executes storytelling-driven content for corporate sponsors, ticketing, fundraising, and fan engagement.• Reimagined ticketing creative by introducing animation and high-end visual design to boost sales and drive engagement.• Oversees campaigns and activations for brands including McDonald\'s, Kia, Bose, Uber One, Delta, EA Sports, Virgin Voyages, Perry Ellis, Goya and the Bahamas.• Designs large-scale signage and branded graphics for Hard Rock Stadium and other UM venues, enhancing game day experience and university presence.• Provides creative direction and design expertise across marketing, fundraising, social media, and sponsorship initiatives, ensuring visual consistency and impact.• Concepted, launched and produces a student-athlete focused podcast; directs visual production, branding, and cross-platform rollout.

University of Nevada-Las Vegas

Bachelor of Arts - BA