Kiran H P

Marketing Manager @Netafim Irrigation India Pvt Ltd

Bangalore, IN

Develop and execute integrated digital and traditional marketing campaigns, driving a 25% increase in brand awareness and engagement.• Lead go-to-market (GTM) strategies for new product launches, increasing market penetration by 30%. Manage and optimize a ₹4CR annual marketing budget, ensuring maximum ROI and cost efficiency.• Drive SEO, PPC advertising, and social media marketing, enhancing brand reach and customer acquisition.• Conduct market research and competitive analysis to identify growth opportunities and refine marketing strategies.• Strengthen customer relationship management (CRM) initiatives, improving lead nurturing and conversion rates.• Collaborate with sales teams to implement sales enablement strategies, resulting in a 20% increase in revenue.• Oversee public relations and corporate communications, reinforcing brand positioning in the market. Utilize marketing automation tools to streamline campaign execution and improve performance analytics.• Spearhead content marketing initiatives, creating high-impact campaigns that enhance audience engagement and brand storytelling. Optimize email marketing and drip campaigns, improving customer retention and nurturing qualified leads.• Implement performance analytics and reporting, leveraging data-driven insights to refine marketing strategies.• Establish strategic partnerships and collaborations to expand market reach and brand influence. Lead and mentor a cross-functional marketing team, fostering innovation and driving operational excellence.