Kinsley Benson Goff

Media Manager @Midan Marketing

Greenville, SC, US

Works with larger MarTech, Account Planning and Account Management teams to ensure advertising strategies are executed and optimized successfully throughout the year to meet client key performance indicatorsManages and writes final media plans and recommendations that are then presented to Account Management and clientUses analysis to drive advertising decisions in a way that yields measurable resultsImplement and develop processes for the management of the strategic and tactical execution of integrated marketing plansDevelop media team members by coaching, training and identifying areas for growthEstablish and maintain high quality of output being pushed out by the team by originating ideas, managing internal briefs and ensuring consistence of strategic brandingManage the agency output from the standpoint of quality control and digital design standards with the goal of creating best-in-class workMaintain team member work schedules including assignments, training, vacation and other paid time off, telecommuting and cover for absenteeismClients: Tyson Fresh Meats, Great Plains Beef, Bubba Burger

Winthrop University

Bachelor's Degree, Integrated Marketing Communication