Kim Allison
VP of Marketing and Business Development @Cdc Federal Credit Union
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WORK HISTORY
VP of Marketing and Business Development @Cdc Federal Credit Union
EDUCATION
Virginia Tech
Bachelor of Science - BS, Retail Management and Marketing
ABOUT KIM ALLISON
Innovative Marketing Leader leveraging 20+ yrs. experience in brand development, digital marketing, strategic marketing initiatives, media relations, and revenue-generating campaigns. Believer in big-picture thinking & methodologies related to client success strategies that produce lucrative results and a strong ROI. Delivers focused expertise in the areas of new product/service launches, competitive market positioning, market analysis/forecasting, client relationship management, and budget development & administration Trainer, coach, and mentor with experience managing creative, high-performance teams Partners with multiple industries and clients including, but not limited to: banking, credit unions, restaurants, art, fitness, real estate, commercial construction, and manufacturing Creates buy-in with key decision-makers through consultative and customer-centric solutions Expert in the technical, conceptual, and content development of sales-driven collateral, driving awareness through multiple channels and platformsStrengths & Contributions: Strategic Planning & Development | Customer Engagements | Market/Industry IntelligenceDigital Marketing | Social Media & SEO Marketing | Complex Negotiations | Channel Partner Relationships Brand Development | New Product/Service Launch | Public Relations & Events Planning
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