Kimberly Way

WORK HISTORY

EDUCATION

SKILLS

ABOUT KIMBERLY WAY

I\'m an enthusiastic marketing leader who drives multi-channel campaign strategy and execution, empowers B2B and B2C teams, and builds scalable systems that result in real business impact. I\'m extremely organized and detail-oriented with expertise in spearheading integrated campaigns, optimizing marketing workflows, and aligning cross-functional teams and stakeholders to accelerate growth. From implementing agile methodologies and keeping projects on track, to launching global GTM strategies for direct and partner audiences, I bring a balance of strategic vision and operational excellence that fuels marketing performance and revenue contribution.I\'m passionate about team collaboration, direct report development, and creating a positive, solution-focused, motivating culture:Campaign Strategy and Execution: Orchestrated and developed numerous integrated campaign strategies for direct and partner profiles, ensuring alignment with business goals, cohesive messaging, and measurable growth.System Scalability: Streamlined and scaled marketing operations by migrating, implementing, and managing various MarTech and introducing centralized stakeholder request systems, improving campaign delivery speed and accuracy.Workflow Optimization: Advanced cross-functional marketing processes across the US, EMEA, and LATAM, implementing agile workflows that increased output velocity by 200% within the first year:Team & Cross-Functional Leadership: Known for motivating and supporting teams while fostering collaboration across departments to drive alignment, operational efficiency, and campaign success. Stakeholder Relationships: Expertise in developing and deepening internal and external stakeholder relationships to manage expectations, build trust, and collaborate towards aligned objectives. Effective at managing processes across sales, CX, and product teams to launch targeted multi-channel campaign strategies that drive engagement and accelerate pipeline growth.Communication: Skilled in clear, strategic, and diplomatic communication with the ability to articulate complex marketing objectives in a way that aligns cross-functional teams and drives shared business outcomes.Marketing Technologies: Deep and recent experience with Monday.com, HubSpot, SalesHub, Salesforce, Google Analytics, Rollworks, Livestorm, ChatGPT, Sendoso, SocialHP, Seismic, Canva, Lattice, and SurveyMonkey.