Kimberlye Kwj Worth Jackson
Lead Digital Strategist @Marketeam
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WORK HISTORY
Lead Digital Strategist @Marketeam
New York, NY, US
Lead multi‑channel digital programs (email, Meta, Google, GDN, SMS, CRO) and translate performance data into roadmaps, test plans, and channel prioritization for two national nonprofits.Grew digital fundraising by +30% YoY (+$200K) via integrated email + paid media plan and CRO—aligning channel goals to org revenue targets and optimizing creative, cadence, and landing pages.Cut cost per recurring donor by 50% through Meta structure clean‑up, budget re‑allocation, and creative iteration; built KPI dashboards to drive weekly optimizations.Introduced CRO & testing discipline (forms, LP layouts, UX)—+15% list growth and increased conversion rates; stood up a consistent test‑and‑learn calendar.Repositioned SMS as an integrated reinforcement channel (timed with match/premium emails), lifting program to ~2.0 ROI.Layered upper‑funnel traffic with Rapid Response to raise avg. revenue per RR from $12K → $18K YoY.Partner cross‑functionally (Analytics, Creative, Channel Mgrs.); mentor junior talent and vendors on KPI‑driven execution.Established weekly KPI dashboards → insights → prioritization cadence across Email, Paid, and Analytics.
EDUCATION
Université d'Angers
International Business
North Carolina Agricultural and Technical State University
B.S., Marketing
Warren County High
Diploma, College Prep
Northwestern University - Kellogg School of Management
Executive Education Certification, Digital Marketing Strategies
Full Sail University
M.S. Internet Marketing, Internet Marketing
SKILLS
ABOUT KIMBERLYE KWJ WORTH JACKSON
I’m a data‑driven digital strategist who builds multi‑channel growth engines for mission‑driven organizations. Over 14+ years (~9 in nonprofits), I’ve scaled programs across email/SMS, paid search & social, SEO, CRO, and web—turning dashboards into channel roadmaps, A/B test plans, and reliable revenue outcomes.I’ve led integrated plans that lifted digital fundraising +30% YoY, cut recurring‑donor CPA by 50%, and moved Rapid Response from $12K → $18K per send. For Weill Cornell Medicine, I designed an AI‑enabled SEO strategy that unified technical fixes, content optimization, and on‑page testing—accelerating publish‑to‑rank and qualified sessions. Earlier, I managed an $8M portfolio across SEO, Google, Meta, LinkedIn, TikTok, and CTV/OTT, achieving +20% enrollment and +60% teacher acquisition while mentoring teams and coordinating 12+ vendors.My leadership style is coach‑oriented and collaborative: set clear goals, share the data, learn fast, scale what works. I’m passionate about volunteering and community, and I love helping organizations connect purpose to performance.
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