Kimberly Wallingford
Director of Marketing @Merit Brass Company
Signup · Get unlimited contacts
WORK HISTORY
Director of Marketing @Merit Brass Company
Cleveland, OH, US
Lead the strategic direction of the marketing function, aligning marketing initiatives with corporate and sales objectives to support company growth.Partner with sales leadership to foster cross-functional collaboration and develop marketing programs that drive growth within regional territories.Direct SEO and website strategy to strengthen digital presence and optimize the company’s competitive positioning within the industry.Establish and manage marketing KPIs and reporting structures to measure performance, demonstrate ROI, and guide data-driven decisions.Oversee and continuously optimize the marketing technology stack to improve team efficiency, campaign performance, and operational scalability.Work closely with corporate attorneys to maintain brand compliance and strengthen the company’s trademark portfolio.Develop and lead the company’s marketing internship program to cultivate emerging talent and support long-term team development.Pursue ongoing marketing education to introduce innovative strategies and ensure the team operates at a high level of effectiveness
EDUCATION
CEO Strategist
Executive leadership program
AD Functional Summit
Marketing
Digital Marketing Summit
Marketing
Search Engine Journal
2023 Google Algorithms & SEO future: Powerful Predictions for 2024
American Marketing Association
Navigating Google Analytics 4
HubSpot Academy
Marketing Automation
Marketing Momentum
Marketing
American Marketing Association
Building a Bridge Between Sales & Marketing
Cleveland State University
Bachelor of Business Administration (BBA), Marketing
Digital Marketing Institute
Certified Digital Marketing Professional, Marketing
American Marketing Association
Social Media Bootcamp
HubSpot Academy
Inbound Marketing
ABOUT KIMBERLY WALLINGFORD
Dynamic and results-oriented marketing leader with a passion for driving measurable impact and maximizing ROI. I thrive on curiosity, constantly challenging myself and my team to innovate, optimize, and elevate our strategies. Committed to fostering a culture of open feedback, I empower my team to grow individually and collectively, ensuring we’re always evolving as professionals and as a department. By championing knowledge-sharing and collaboration, I inspire my team to push boundaries, sharpen their skills, and deliver bold, high-impact campaigns that move the needle for the business. Let’s build something extraordinary together!• Built a performance driven website strategy that scaled demand without increasing acquisition costs• Increased organic search entrances to high intent product and category pages, strengthening the website’s role in demand capture• Led the shift toward AI ready SEO by aligning content with the criteria used in Google’s AI Overviews• Closed the gap with respect to organic search visibility and share of voice relative to top industry competitors through a balanced SEO strategy focused on authority, intent, audience growth and content quality• Built a scalable direct to audience growth engine by hiring and enabling dedicated email and social leadership—expanding reach and throughput while maintaining elite deliverability, healthy engagement, and materially improving cost per lead efficiency.• Scaled lead generation while cutting cost per lead nearly in half, demonstrating sustainable, efficiency driven growth• Improved marketing efficiency by nearly 50% while more than quintupling lead volume —demonstrating scalable, cost efficient demand generation• Drove consistent year over year growth in video content views, signaling increased reach and engagement with priority audiences• Partner closely with corporate legal counsel to govern brand use across website, email, and social—covering trademarks, authorized resellers, privacy, and terms of use.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.