Kimberly Ugran Pytel

WORK HISTORY

EDUCATION

ABOUT KIMBERLY UGRAN PYTEL

With over a decade of experience in eCommerce, merchandising, and digital strategy, I am passionate about driving business growth, optimizing the customer experience, and making meaningful contributions to the industry. My career spans a diverse range of expertise, from category management, site merchandising, and SEO optimization to DTC vendor onboarding, pricing strategy, and data-driven decision-making. I thrive at the intersection of strategy, analytics, and customer experience, ensuring that product assortments, promotions, and marketing initiatives align with business goals and consumer demand.As an eCommerce Category Merchant at JOANN Stores, I have successfully managed over SKUs, launched and optimized high-impact digital marketing and merchandising strategies, and developed vendor partnerships that have generated over $210 million in total sales. I have a strong background in A/B testing, conversion optimization, and UX enhancement, enabling me to make data-backed decisions that improve engagement and drive revenue.I am always eager to embrace new challenges, collaborate cross-functionally, and apply innovative solutions to the ever-evolving eCommerce landscape.