Kimberly Johnson
Director of Peformance Marketing @Sun & Ski Sports
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WORK HISTORY
Director of Peformance Marketing @Sun & Ski Sports
US
Paid Search, Organic SEO, Local SEO, Affiliate Marketing, Retargeting & Display, PR & Communications
EDUCATION
The University of Texas at San Antonio
B.B.A., Management/Entrepreneurship
SKILLS
ABOUT KIMBERLY JOHNSON
At Sun & Ski Sports, as Director of Performance Marketing, I lead initiatives to optimize e-commerce performance through paid search, organic and local SEO, affiliate marketing, and retargeting campaigns. With over 9 years of experience in digital marketing, my work focuses on enhancing brand awareness, driving targeted online engagement, and improving revenue streams through data-driven strategies. Transitioning from SEO Specialist to Director within the organization highlights my dedication to impactful digital marketing solutions. Our team integrates PR and communications with outdoor expertise to deliver value-driven campaigns, empowering customers to make informed decisions about outdoor gear.
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