Kimberley Orr

WORK HISTORY

EDUCATION

ABOUT KIMBERLEY ORR

I bring over 15 years experience directing and executing marketing/communications plans to multiple audiences. My expertise includes creating marketing and brand strategies, managing large budgets and implementing targeted communications for both internal and external audiences. I have formal education in marketing and public relations, social media campaigns, website optimization, design programs and research metrics. Some of my most recent experience includes, developing marketing and sales strategies for a single family home builder who is known as the \'design style leader\' in both Calgary and Edmonton home builder markets and integrating social media campaigns with traditional media for maximum market penetration. Specialties include: Measuring the success of marketing initiatives and making recommendations for improvements. Proven ability to conduct in-depth market research and focus group implementation. Comprehensive understanding and ability to create e-communication strategies, social media engagement and website optimization. Excellent written and oral communication skills. Proficient in Outlook, Microsoft Office, Adobe Creative Suites, HTML, WordPress and database management systems.