Kimberley Hastings
Social Media Manager @Withu Group
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WORK HISTORY
Social Media Manager @Withu Group
London, GB
EDUCATION
University of Sunderland
2:1
ABOUT KIMBERLEY HASTINGS
A lot of brands still treat social like a posting chore instead of a real growth driver. And people can tell There’s a big difference between content that’s just pushed out and content that actually builds connection and trust.That’s the space I work in 🤝I help consumer brands, especially in beauty, wellness, fitness and lifestyle, create social strategies that feel relevant and build real community and revenue. I’ve led social for VC-backed startups and fast-growing brands, working hands-on across organic strategy, UGC and influencer programs, community building, campaign direction and leadership reporting. I love taking messy or underperforming social channels and turning them into something clear, confident and genuinely impactful.I sit comfortably between creativity and strategy. I’m just as at home directing content on set as I am in a leadership meeting shaping positioning, forecasting performance or turning insights into action. I move fast, stay culturally aware and build systems that help brands scale without losing their voice or agility.If you’re growing a brand and want social to do more than simply show up, I’d love to connect or hear what you’re building.
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