Kimberlee Franz
Marketing Director @Sparkle Wash International
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WORK HISTORY
Marketing Director @Sparkle Wash International
OH, US
Develops and executes comprehensive marketing strategies to drive growth, enhance services, and boost sales for 38 franchises, while elevating the brand’s national presence.Partners with 36 franchisees to refine local marketing efforts, ensuring alignment with corporate goals and maximizing regional impact.Conducts in-depth market research to analyze competitive trends, consumer preferences, and industry shifts, providing valuable insights to inform strategy.Monitors campaign performance across various platforms, adjusting tactics to optimize ROI and ensure sustained growth.Oversees all digital marketing initiatives, including website management, social media campaigns, email marketing, and search engine optimization (SEO).Leads the creation and implementation of national promotions, special offers, partnerships, and loyalty programs to increase brand engagement.Manages marketing budgets for both individual franchises and corporate initiatives, ensuring strategic resource allocation for maximum impact.Prepares regular performance reports for senior management, highlighting key achievements and identifying areas for improvement.Facilitates efficient onboarding of new franchises and drives expansion efforts within existing territories.Organizes regional and national franchise conferences, while coordinating online training sessions and webinars to foster franchisee development.Collaborates closely with franchisees to provide ongoing marketing support, offering training, sharing best practices, and supplying essential resources.
EDUCATION
Digital Marketing Institute
Digital Marketing Pro - American Marketing Association Professional , Digital Communication and Media/Multimedia
Cleveland State University
Bachelor of Applied Science (B.A.Sc.), Communication and Media Studies
ABOUT KIMBERLEE FRANZ
As a Marketing Director with over a decade of experience, I develop strategies that drive growth, enhance brand presence, and improve customer engagement. At Sparkle Wash International, I manage marketing for 36 franchises, focusing on campaign management and data-driven strategies. My expertise includes digital marketing, SEO, email campaigns, and social media, along with implementing promotions and loyalty programs based on market analysis.I effectively manage marketing budgets, provide strategic reports, and coordinate training programs, fostering team collaboration for brand growth. Additionally, I own The Etiquette Factory, offering etiquette and communication training, which enhances my skills in balancing creativity and operational efficiency across sectors.
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