Kimbelyn Emory

Creative Project Manager Senior Graphic Designer @Lower Cape Fear LifeCare

Wilmington, NC, US

Manage all aspects of company brand, vendor relations, and marketing strategies to stand out in the marketplace for company growth.• Responsible for execution of all marketing projects from conception to delivery through managing a creative team. Tasks include: concepting and implementing all internal and external communication materials by setting deadlines, assigning responsibilities, and monitoring progress; and suppling all graphic design for print, web, digital, video editing and other items as needed.• Collaborate with all departments to define strategies, project scopes and deliverables that also includes fund raising activities, sales and client services.• Led a 2 member team to ensure all aspects of projects are completed timely and accurately – recruit, hire, train and manage new talent.• Oversaw agency rebranding from Lower Cape Fear Hospice to Lower Cape Fear LifeCare to eliminate significant brand fragmentation and position the agency for expansion beyond hospice and reducing barriers to access services. Was responsible for supervising all aspects of rebrand, including identifying strategies, vision, creative (logo, all marketing literature, advertisements, web, documents, signs, etc.) and the execution of the launch to internal and external audiences. • Partnered to develop agency’s first digital marketing strategy, yielding over $1.9M in revenue in the first year, that focused on creating key funnels to generate demand and provide education- almost a $1:$20 ROI.

East Carolina University

Bachelor’s Degree