Kimberly Rosenfield

WORK HISTORY

EDUCATION

SKILLS

ABOUT KIMBERLY ROSENFIELD

I didn\'t take the typical path into marketing. I started in editorial and it\'s in legal publishing at the American Bar Association, where I discovered my superpower: finding compelling stories in the most unlikely places. Turns out, dense regulatory content and tax code updates can actually be interesting when you know how to tell the story. That experience taught me something I carry into every role: great marketing isn\'t just creative execution, it\'s business strategy disguised as storytelling.Today, I lead marketing strategy for Thomson Reuters\'$500M Global Print segment, and I thrive at the intersection of business acumen and marketing execution. I\'m equally comfortable sizing a $1B market opportunity and presenting capital allocation recommendations to the C-suite as I am building ABM playbooks or running A/B tests to lift conversion rates. Whether it\'s analyzing portfolio health to reset executive sales priorities or translating AI capabilities into competitive positioning that moves deals forward, I approach every project with a strategist\'s mindset: What\'s the business case? What\'s the story? How do we measure impact?Outside of work, you\'ll find me exploring new cities and cultures with my husband and young daughter, getting lost in a good book, or planning our next adventure (and attempting to get 8 hours of sleep a night).There\'s always a compelling story worth telling, even in the most technical product or complex market dynamic. If you\'re building something that needs both strategic thinking and creative execution, let\'s talk.