Kim Layon

WORK HISTORY

EDUCATION

ABOUT KIM LAYON

As Vice President at Startr Co, Kim Le Layon leverages nearly two decades of PR experience to drive bold, results-driven communications for consumer brands across food and beverage, lifestyle, franchise, and family categories. She partners closely with executives to translate business goals into high-impact strategies, delivering campaigns that elevate brand visibility, credibility, and growth. Kim leads integrated campaigns across media relations, influencer marketing, affiliate marketing, and crisis management, ensuring brand storytelling is both strategic and powerful. Her experience spans working with brands such as GHOST, Learning Resources Brands (Learning Resources, Educational Insights, hand2mind, Brightkins), Our Home (Pop Secret, Popchips, Good Health), NerdWallet, Flame Broiler, Sky Zone, The Goddard School, MGA Entertainment, Nautica, Teletubbies, and Nuna. This breadth allows her to quickly identify what will drive impact, whether scaling awareness, navigating complex moments, or supporting long-term brand evolution.Kim is a driving force of Startr Co.’s internal growth and operational excellence. She is deeply invested in building and mentoring high-performing teams, developing strategic thinkers, and strengthening client leadership across the agency. Her determination and hands-on approach have been instrumental in optimizing operations, improving processes, and elevating the quality and consistency of work delivered. Recognized for her positive, collaborative leadership style, Kim cultivates a culture where teams thrive, clients win, and ideas translate into measurable results. Through her leadership and strategic vision, she continues to shape Startr Co.’s trajectory and drive sustained, year-over-year growth.