Kim Brennecke
Vp-active Design @Old Navy
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WORK HISTORY
Vp-active Design @Old Navy
San Francisco, CA, US
Disciplined end to end product creation from trend forecasting, to creative direction, line building/editing, color palette creation and usage, to product execution-Aligned the Active aesthetic to the Old Navy brand vision, which resulted in growth that more than doubled-Consistent delivery of a profitable business, having had the brands strongest margin dollar category year over year-With a focus on solving customer problems, launched several seismic franchise ideas, including: Powersoft, Dynamic Fleece, Breathe ON, StretchTech-Established a team and roadmap focused purely on innovation and customer needs to ensure product is always evolving-Executive Design Sponsor for Old Navy Sustainability Steering Committee-Advised and built design team and creative capabilities for the newly formed B2B initiative for Gap Inc
EDUCATION
Otis College of Art and Design
BFA, Fashion Design
University of Colorado Boulder
BFA, Drawing and Painting
ABOUT KIM BRENNECKE
I am a creative leader with a proven track record of building healthy and profitable businesses within a multi-billion-dollar American Fashion brand. I bring a balanced approach to how I work, blending strong business acumen while delivering trend right product. I firmly believe in doing right by the customer and continuing to find ways to solve problems or make trends easily accessible. My creative strategy is anchored in delivering brand proud product that is relevant and thoughtfully designed. I keep attuned to emerging trends and filter them through the brand identity to determine what trends to stand for each season and how we might evolve our core businesses. I firmly believe in the power of storytelling and bringing the customer on the journey, which includes clear and accessible outfitting cues. I understand the importance of being a creative steward for a brand and what that entails. Ensuring that all product upholds the brand identity is a critical aspect of the way I lead creative teams. Product consistency is integral to building trust with the customer, and regardless of price point, there is a way to design and execute product with diligence that supports the brand vision. One of my greatest passions since becoming a leader in this business, is growing, and building high performing teams. I confidently believe as a leader, it is my role to set the direction and clear the path for my team to execute. I am highly collaborative and enjoy building on ideas collectively, which applies both to teams I manage as well as with strategic partners. Key Highlights-Strategically minded approach to building a creative vision which sets product direction and empowers and guides team to execute to the vision -Skilled at building a profitable business through ensuring customer choice and a balanced assortment while editing for clarity -Proven leader who builds high performing teams, through coaching and collaborating, to enable the talents of each team member -Strong belief in storytelling and ensuring a clear and cut through experience for the customer
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