Kim Breidenbach

Director, Marketing and Communications @Black Book

o Create, track, and manage brand strategy o Track, analyze and own leads-to-revenue for all products, services and initiatives o Build, segment, and manage audiences for email marketing, social media and websites o Create, test, optimize and scale inbound and outbound media campaigns (paid and organic) that drive revenue o Increase social and web search engine traffic with tactical and scalable organic optimizations o Forecast and manage department budget o Led new branding effort for company o Led project to redesign website to increase web-to-lead conversions and improve the buyer\'s journey o Manage all public relations for the company, including press releases, reporter pitches, and industry communications o Manage all trade show events, including ROI tracking o Manage customer feedback with product team and sales team to ensure sustained customer satisfaction