Kianna Heywood
Marketing Coordinator @Metalab
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WORK HISTORY
Marketing Coordinator @Metalab
Vancouver, BC, CA
Since 2006, Metalab has helped some of the world’s coolest companies build products and services that are attractive, thoughtful, and enjoyable to use. Slack, Coinbase, TED, Apple, Disney, and Google, to name a few.• Manage content calendars for LinkedIn, X, Instagram, and Threads to ensure consistent and impactful messaging.• Serve as the primary owner of Metalab’s CMS (Sanity), building and updating web pages while collaborating cross-functionally with designers and developers to ensure seamless design execution and site performance.• Develop engaging, on-brand content ideas and actively interact with our audience to foster connections.• Create impactful, SEO-optimized copy tailored for various platforms, including social media captions, partnership case studies (i.e, Midjourney, Atoms, The Atlantic), and other strategic content.• Partner with project teams to source stories and insights for social media and thought leadership initiatives.• Assist in the creation and publication of blogs, job postings, and event coordination efforts.• Coordinate with cross-functional teams and stakeholders to ensure flow of weekly assets and to achieve project deadlines.• Leverage analytics tools to monitor social media and website performance and guide strategic improvements.
EDUCATION
Toronto Metropolitan University
Bachelor of Arts - BA
Little Flower Academy, Honours
High School Diploma with Honours
ABOUT KIANNA HEYWOOD
Kianna is a skilled marketing professional with a focus in communications, content management, and project management roles. With over eight years of diverse experience across social media, influencer marketing, copywriting, sales, and customer care, Kianna has consistently contributed to fostering brand engagement, awareness, and growth for B2C and B2B companies. Specialties: content marketing, brand marketing, social media management, community management, partnerships, customer success, project management.
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