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Khyati Trivedi
Analytics Consultant @Analytic Edge
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WORK HISTORY
Analytics Consultant @Analytic Edge
IN
Market/Media Mix Consulting for CPG,Retail cross EMEA regionsClient: Kimberly Clark• Market Mix Modeling projects across geographies using different statistical and econometric techniques such as Multivariate Regression Analysis,Bayesian Regression, Simulation.• Estimated elasticities of price,media and distribution, quantifying the sales impact, effectiveness and returns of various marketing & promotional activities.•Brand Re-positioning- Delivered strategic measures for market re-positioning in SouthAfrica, Isreal and UK through Nielsen Volumetric Data.Tools: Excel,Python, SQL, PowerBI
SKILLS
ABOUT KHYATI TRIVEDI
With a tenure of 8+ years as an analytics professional specializing in the retail…
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