Khushboo Lal

Manager - Strategy & Research @EXL

New Delhi, DL, IN
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2024 — Present

Manager - Strategy & Research @EXL

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IN

As part of the Chief of Staff team to the President at EXL, I specialize in delivering research-driven insights and competitive intelligence that inform leadership decisions and strengthen EXL’s market positioning. My work spans across industries, with a strong focus on Domain, Data & AI. In this role, I:1) Lead competitive intelligence across markets, tracking rival strategies, GTM moves, partnerships, investments, and product launches.2) Conduct comprehensive research across verticals and horizontals, with an emphasis on Data & AI, to identify emerging trends, disruptions, and whitespace opportunities.3) Produce monthly competitor and trend reports aligned with EXL’s business priorities and growth focus.4) Distill analyst research (Gartner, Forrester, Everest) into concise, executive-ready insights, while monitoring accolades and positioning to bolster market credibility.5) Facilitate cross-functional alignment by disseminating research outputs across vertical teams and key stakeholders.

EDUCATION

2009 — 2011

Bharati Vidyapeeth

Post Graduate

SKILLS

Market ResearchBrand EquitySecondary ResearchConsumer BehaviourQuantitative ResearchMarketing ResearchOnline ResearchSpssMarket AnalysisAnalyticsCompetitive IntelligenceCustomer InsightQuestionnairesPrimary ResearchMarket IntelligenceAdvertising ResearchQualitative ResearchFocus GroupsQuestionnaire DesignSegmentationSurvey Design

ABOUT KHUSHBOO LAL

Research and market intelligence professional with 13+ years of experience in competitive…

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Khushboo Lal — Manager - Strategy & Research at EXL in New Delhi, DL, IN | Unifers