Kathryn Hearn

Marketing Specialist @City of Sandy Springs

Sandy Springs, GA, US

Lead and execute multiple high-profile marketing projects for the City, ensuring timely delivery, budget adherence, and high-quality standards.Collaborate with internal departments to design and execute strategic marketing plans for City events, programs, and initiatives, driving annual participation of more than attendees, a 31.64% increase. Improved marketing efficiency by reducing budget allocation 60% year-over-year while boosting average attendance by attendees.Collaborate with designers, vendors, and contractors to ensure all creative assets and deliverables align with the City’s brand and marketing goals.Manage the end-to-end production of the City Springs newsletter, including content development, layout, editing, and distribution via MailChimp to a audience.Draft press releases for high-profile signature events and Recreation & Parks initiatives, ensuring clear, compelling messaging aligned with organizational brand standards.Monitor and analyze marketing campaign performance, using key metrics to assess effectiveness and inform leadership with actionable insights.Build and maintain relationships with external partners, local businesses, and media outlets to broaden the impact of marketing efforts and maximize community reach.Continuously evaluate and refine marketing approaches based on campaign performance, feedback, and evolving community needs.Collaborated with the creative team to establish distinct gateways into the City Springs District, featuring signage that signals arrival and defines a strong sense of place.

Valdosta State University

BFA, Communication Arts; Public Relations