Khapil Selvanathan
Director of Product Marketing @Q4
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WORK HISTORY
Director of Product Marketing @Q4
EDUCATION
University of Toronto Scarborough
Bachelor of Business Administration (B.B.A.), Specialist in Marketing and Management
ABOUT KHAPIL SELVANATHAN
The way consumers behave and interact with the thousands of pieces of information constantly surrounding them has always fascinated me.It should not be too hard to get your message to the right person, at the right time, at the right place, at the right moment along their journey…right? That tension between complexity and clarity is exactly what drives me. I love finding creative, unexpected ways to cut through the noise, whether that\'s crafting a product launch that actually stops the reader and captivates their attention, building a demo experience that makes a product feel impossible to live without, or designing a trial access program that turns curious onlookers into loyal advocates.Product marketing, to me, is the art of making people feel something before they even realize they need something.I\'ve led end-to-end product launches and GTM strategies, built and scaled a Global Partner Program from the ground up, and launched enablement programs that give sales teams the stories and tools they need to win. I thrive at the intersection of product, market, and message.When I\'m not obsessing over positioning, launch strategies, or consumer psychology, you\'ll find me travelling the world, nose deep in a great book, or watching, playing, or coaching soccer (or football, depending on where you\'re from).Have a project that needs a fresh perspective? Let\'s chat!
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