Khalid Rafiq
Senior Demand Planner - Product Marketing & Strategy @Dell Technologies
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WORK HISTORY
Senior Demand Planner - Product Marketing & Strategy @Dell Technologies
Bracknell, GB
Core Responsibilities:**- Serve as the main contact for UK Distribution partners and stakeholders, addressing any concerns about demand, stock, supply, or aging products- Take responsibility for the monthly demand plan for UK Distribution, covering all Commercial and Consumer product lines offerings (Notebooks/Desktops)- Utilize forecasting analytics, market insights, and collaborative planning (CPFR) to establish and implement strategies that enhance demand, supply, and operational efficiency- Foster a collaborative S & OP process by working closely with Global Operations, Sales, Marketing, Finance, and Customer Success Teams- Oversee and implement transition plans for both new and end-of-life (EOL) products, aiming to reduce any potential excess and obsolete (E&O) liability- Develop precise forecasts to ensure timely product availability and optimize inventory within the Distribution channel in alignment with business KPIs.
EDUCATION
University of Bedfordshire
BSc (Hons), Business Decision Managament
ABOUT KHALID RAFIQ
As a Senior Demand Planner, I specialize in driving Collaboration, Planning, Forecasting, and Replenishment (CPFR) by leveraging analytics and cross-functional partnerships with customers, sales, merchandising, regional supply planning, and logistics. I build and manage monthly distribution demand plans for commercial notebooks and desktops, ensuring alignment across product and customer lifecycles.With a strong analytical mindset and clear communication skills, I proactively identify and manage account risks, recommend strategic marketing opportunities, and evaluate gaps to plan against performance targets. I thrive in dynamic environments, adapt quickly to change, and consistently engage the right stakeholders to deliver results.Key strengths:• Forecasting & lifecycle demand planning• Inventory and sales data analysis• Cross-functional collaboration• Risk mitigation and opportunity identification• Strategic decision-making and stakeholder engagementWith over two decades of experience in the IT industry, I’ve built a career at the intersection of technology, operations, and business strategy. My background spans service delivery, supply chain management, and end-to-end project and program leadership—driving transformation and operational excellence across global teams.In my previous roles, I led complex programs, optimized cross-functional processes, and delivered scalable solutions that improved performance and customer satisfaction. I thrive in dynamic environments where collaboration, innovation, and data-driven decision-making are key to success.Key Areas of Expertise: Project & Program Management | Operations | Supply Chain | Demand & Forecast Planning | Sales | Customer Management | Partner Management | Stakeholder & Cross-functional Management | Process Management | Technologies | IT Services | Business Analytics & Insights
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