Katelyn Watterson

WORK HISTORY

EDUCATION

ABOUT KATELYN WATTERSON

Katelyn Watterson the Founder and CEO of Fifty Six where she leads all Marketing & DTC strategy both internally and for her clients. Katelyn has spent the last 16 years of her professional career leading the digital transformation for multiple firms serving in various change management roles for high-end retail and consumer brands. She was the first female C-Suite executive at Rowing Blazers scaling the lifestyle brand to #8 on SimilarWeb\'s 15 fastest-growing DTC brands by web traffic in 2020.She is a seasoned, cross-functional leader with a digital-first, omnichannel mindset with expertise in sustainable scalable global growth, cross border solutions, website migrations, data architecture and supply chain management. As a marketing professional Katelyn believes in data-driven decision making, with a focus on multi-path attribution, and strategic management across all channels of paid and organic acquisition; CRM, SEM/SEO, e-mail, social, PR, out of home and. With an emphasis on storytelling and narrative development, Katelyn enjoys brand building, creating thoughtful content and creative production.In addition to her role, Katelyn currently serves as a member of Chief, a private invite-only network built to drive more women into positions of power and keep them there. Katelyn received her MBA from The University of Chicago Booth. Work eligibility for both the United States and the United Kingdom.