Kevin Sowden

Director of Marketing Operations @Citeline

London, GB

As Marketing Operations Director of Citeline and Evaluate, I lead the strategic direction and execution of marketing operations across the business, ensuring alignment between people, processes, platforms, and performance. My role spans marketing automation, lead management, data strategy, and cross-functional collaboration to drive scalable, efficient, and insight-driven growth.Key responsibilities include:• Overseeing the full marketing technology stack, including Eloqua and Outreach, to support global demand generation and sales enablement.• Leading a growing team of marketing operations professionals, providing guidance, mentorship, and clear strategic direction.• Partnering with marketing, sales, and data teams to define and optimise lead lifecycle processes, campaign measurement, and revenue attribution.• Managing platform governance, data integrity, and integration across systems to ensure high performance and operational excellence.• Driving continuous improvement in campaign execution, reporting, and funnel performance through automation, standardisation, and best practices.• Developing and maintaining KPIs and dashboards to enable data-driven decision-making and stakeholder visibility.• Acting as a strategic advisor to senior leadership on marketing performance, operational scalability, and process transformation.

Wells Cathedral School

GCSE's

Strode College

Mathematics A-Level, Physics A-Level, Computing A-Level, Chemistry - AS Level, A-Levels