Kevin Cekanor
Senior Brand Specialist @Owens Corning
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WORK HISTORY
Senior Brand Specialist @Owens Corning
Ideate, develop and production concepts, content and engagement programs to achieve transformational business results, disrupt market status quo and create valuable brand impact • Create online content for use on both social media and owned channels• Manage social media accounts• Conduct day-to-day community management and tracking activity volume across multiple digital channelsCraft market strategies and brand experiences to achieve growth, expand channel value and advance enterprise digital capabilities • Identify market opportunities and experience gaps• Uncover insights, report trends and study market behavior (shopper, contractor/pro, design/engineer)• Gathering data of initiatives and results, conducting analyses and delivering reportsEngage with key category influencers and content creators to amplify impact of marketing programs, acceptance of products and drive brand relevance (20%)• Manage influencer relationships and collaborative content and messaging programs• Increase effectiveness and expand reach of marketing programs• Position products and product platforms as relevant and valuable
EDUCATION
Xavier University
Bachelor’s Degree, Sport Marketing and Business Entrepreneurship
Marquette University High School
High School
SKILLS
ABOUT KEVIN CEKANOR
Marketing Professional who strives to make a difference with his difference every day. He…
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