Elizabeth Joyce
Brand Strategy Marketing Manager @Owens Corning
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WORK HISTORY
Brand Strategy Marketing Manager @Owens Corning
US
AWARDS:2025 Early Career Achievement Award - for outstanding contributions to brand marketing and strategic initiatives2025 Market-back Innovation Award - directing marketing initatives for a transformative product launch with significant revenue impactRESPONSIBILITIES:Lead strategic brand marketing initiatives, engaging target audiences through innovative digital and social campaigns.Orchestrated a game-changing product launch/campaign that delivered exceptional results, generating an estimated revenue impact exceeding $20.5M.Lead and manage high-performing teams in digital marketing initatives, including SEO, SEM, email marketing, and social media, driving 54% growth in traffic and a 23% conversion rate - estimated revenue $85MM (+23% YOY)Conduct comprehensive market research - uncover trends and opportunities, guiding market positioning.
EDUCATION
The University of Toledo
Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication
Monroe County Community College
PSYCHOLOGY
SKILLS
ABOUT ELIZABETH JOYCE
Hi! I\'m Liz ~I\'m a results-oriented, award-winning Strategic Brand Marketing Manager with a proven track record of driving revenue growth and enhancing brand visibility. Over 8+ years of experience in strategic leadership, cross-functional collaboration, and organizational development, poised to excel in leadership roles.I am passionate about leveraging my comprehensive marketing skill set. I embody all things brand management, market research, digital strategy, and campaign management. I excel in translating complex market insights into actionable initiatives that elevate brand perception and drive customer engagement.Throughout my tenure as Strategic Brand Marketing Manager at Owens Corning, I spearheaded high-impact product launches and digital campaigns, resulting in revenue growth and industry recognition. My ability to leverage competitive trend analysis, customer segmentation, and ROI improvement strategies has consistently positioned my teams for success in dynamic market landscapes. By championing sustainable brand initiatives and fostering a culture of innovation, I drove meaningful change and aligned marketing efforts with overarching business objectives.As a Digital Marketing Manager at Cardinal Health, I navigated the complexities of ecommerce and led a team in developing and implementing digital marketing strategies that generated significant sales qualified leads and revenue growth.Strategic Brand Management | Digital Marketing Strategy | Market Research | Campaign Management | SEO/SEM | Team Leadership | Content Marketing | B2B Marketing | Social Media Marketing | UX Design | Analytics
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