Kevina Williams
Global Customer Marketing Manager @HSBC
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WORK HISTORY
Global Customer Marketing Manager @HSBC
Driving strategic and revenue growth priorities for Wealth & Personal Banking (WPB) by optimising marketplace opportunities, HSBC’s brand identity and customer insight. Working globally and locally to execute marketing strategies, partnering with key markets for creative insight, managing external agency relationships and leading digital transformation- Expanded Dynamic Creative Optimisation global contract into 5 priority markets with an estimated production cost saving of 22% and incremental revenue growth of 34%- Created a Digital Acquisition launch film to introduce 6 key work-streams preparing for digital transformation in WPB - Launched crisis communications and influencer marketing guidance globally via Adobe Experience Manager- Created a WPB film to mark the brand identity relaunch simplifying 19 brands – 3 audience groups and reducing creative costs by 20%- Educated local markets such as UAE and Hong Kong via a ‘Playbook’ on the power of WPB core customer segments to increase Brand Saliency and Share of Voice- Created best-in-class video guidance with media agency PHD for global, local and regional markets to compliment the roll-out of HSBC’s new MasterBrand- Assessed suitability of 4 agencies as part of a pitch processes and helped select agencies for media, creative and communications execution for a launch campaign to reach new customers- Drove the co-creation for the HSBC International launch in 2023 across 10 markets featuring award-winning student activation with Virat Kohli and comms activation The Unforeign Exchange- Created and launched OOH advertising at Canary Wharf Jubilee Mall for HSBC International- Co-created a HSBC TVC spot for 2023’s Bloomberg Asia Wealth Summit - Managing a multi-million dollar budget for Segment Marketing- Oversaw a photoshoot for the global HSBC VISA Olympics campaign- Co-led contract negotiations for the HSBC Quality of Life TED partnership with Wendy Suzuki and Annabel Spring \'What makes a good life\'.
EDUCATION
Aston University
Bsc Hons Business and Sociology, Marketing
Blue Coat C of E School 6th Form Coventry
A levels, English Language and Literature, Business Studies, Psychology, Sociology
SKILLS
ABOUT KEVINA WILLIAMS
An experienced marketing leader with 17 years in FMCG, financial services, retail, entertainment, voluntary and consumer durables sectors. A strategic and lateral thinker who is passionate about delivering results with impact. Skilled project and event manager adept in end-to-end marketing campaigns. A creative intrapraneur who champions innovation for profitable business growth. Areas of expertise- Martech design and transformation- Brand building and positioning- End-to-end marketing campaigns- Strategic insight and delivery- Agile project management- Optimising performance - Creative Insight- Stakeholder Management- Budget Management - Team building and mentoring
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