Kevin Xiang

Growth & Development Associate @R/GA

San Francisco, CA, US

Working closely with C-suite level executives to help organize pitch teams and support strategic research throughout new business pitches to increase the agency’s top-line revenue - Writing original copy to respond to incoming RFIs and RFPs on behalf of the agency in a timely manner to secure new business opportunities - Conducting proprietary research across a wide variety of industries and creating briefing decks on prospective clients to help expedite the onboarding of creatives, strategists, and producers on to pitches- Qualifying new business opportunities by evaluating agency capabilities against scope and cost of work to recommend a pursuit strategy- Performing Competitive Landscaping and Creative Audits on behalf of prospective clients- Assembling credentials materials to generate tailored pitch decks for each client to effectively demonstrate the agency’s relevant experience and capabilities - Prospecting new clients using Winmo, researching economic and industry trends to help identify sectors for new business opportunities - Writing in-depth bios on prospective clients to help brief executives during networking opportunities such as the Cannes Festival and Advertising Week as well as during pitches - Continuously updating case study library and maintaining database of past pitch assets to assist with awards submissions and new business functions

University of California, Berkeley

Bachelor of Arts - BA