Kevin Wilkins
Marketing & Partnerships Director @Homewise Ltd
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WORK HISTORY
Marketing & Partnerships Director @Homewise Ltd
Responsible for the company\'s brand strategy and reputation, delivery of new customers (and Partners) to the business and for the transformation of the overall customer experience (including digital journey), whilst focusing on achieving Homewise’s aggressive growth trajectory and revenue targets. I am a member of the company’s Executive Committee (Operational Board) reporting into the Managing Director, with management of the Marketing & Partnerships Department.Main activities include:• Creating and executing the ‘direct to consumer ‘ business strategy to including digital transformation encompassing website optimization, traffic generation, channel management, and customer journey.The design and delivery of marketing campaigns, whilst ensuring greater returns on investment through improving programme efficiency and effectiveness. • Driving the third-party partnerships including the relationship management of existing partners and the targeting, winning, onboarding and integration of new partners. • Refreshing the brand strategy, including overall proposition of the company’s products and services. • Active management of the brand reputation including PR, third party endorsements, consumer advocacy, market commentary, and company feedback processes.
EDUCATION
University of Warwick - Warwick Business School
BSc Hons (2:1), Management Science
ABOUT KEVIN WILKINS
Executive Marketing Director, creating & delivering multi-channel & brand marketing strategies to drive marketing ROI, customer experience, digital transformation & sales revenue− Growth focused marketing leader who innovates strategy to drive sales & customer experience− Maximises marketing ROI & sales opportunities, through utilising data analysis & consumer insights− Builds & develops forward thinking, high performing teams, focused on KPI delivery & profit generation\"As an experienced marketer I am driven to deliver outstanding results for brands and businesses, with focus on building long-term commercial value. I adopt a rigorous and thorough data-driven approach to identifying improvements in marketing effectiveness and efficiency, in addition to modernising and refreshing brand identities and propositions. I’m a strong advocate of creating and executing compelling marketing, sales and communication strategies ensuring relevance and cut-through.I am passionate about promoting a positive and progressive culture within teams and organisations, combining a naturally curious approach with a collaborative style of leadership and management (recent direct reports include marketing (digital, brand, & trade), communications (PR & media relations) and in-house creative studio). I combine a dynamic approach with extensive board level management and leadership experience in different sectors most recently UK property/real estate and previously FMCG.\"Fellow of the Chartered Institute of Marketing (FCIM)Expertise+ Brand and marketing strategy+ Data analysis and consumer insights+ Multichannel digital marketing programmes+ Sales strategy, prospect generation and proposition development+ Brand identity modernisation + Customer experience – journey and enhancement (CRM)+ Communication strategies (incl. reputation management, crisis, media relations, employee and social media)+ NPD including purchase assistance schemes (incl. Partnerships)+ Team leadership and development+ B2B Partnership Management (incl business development)
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