Kevin Waterbury

Creative Director @One Eighteen Advertising

Creative Director- The big ideas start here. This role demands a full understanding of client goals and how to achieve them in a hyper-competitive marketing landscape- Responsibilities included: o Develop brand positioning, visual aesthetic, style guidelines, voice & tone o Campaign concepting & executiono Provide visual inspiration to the design team including moodboards, storyboards, and mockupso Manage a team of graphic designers, media deployment team, and social media strategists to ensure unanimity across all advertising channels• Lead Copywriter- My lifelong immersion into the English language finally pays off. This role allows me to flex my creative writing skills and establish brand voice for companies around the globe- Responsibilities included: o Establish and deliver brand voice and messaging standards for each client’s unique personality and needso Copywriting specialties include, but not limited to: Headlines / Sub-headlines / Tag Lines Main Copy Web Copy Blogs Social Media