Kevin Roberts

Marketing Specialist @Homewood Health

Rebrand outpatient therapy services as Therapy@Home online therapy with new program names, descriptions, website, sales collateral, social media content, explainer videos, press releases, articles, email nurturing campaigns, and paid media.• Author of Homewood\'s \"Morning Mental Health Break\" and \"Monthly Mental Health Tips\" newsletters• Completed corporate leadership training program• Build brand awareness for the Homewood Pathfinder employee assistance and mental health program • Build brand awareness for Homewood Therapy@Home\'s online counselling services• Execute B2B and B2C marketing initiatives• Lead generation and campaign execution• Optimize the RFP process to increase our win rate• Developed an ROI story to effectively communicate the benefit of investing in mental health services• Content planning, development, and management, e.g. social media posts, information sheets, sales collateral, articles, email marketing campaigns• Collaborate with People & Culture (Human Resources) and Internal Communications departments to improve employee engagement and knowledge