Kevin MacDonald
Head of Market Insight @Samsung Electronics
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WORK HISTORY
Head of Market Insight @Samsung Electronics
EDUCATION
University of Aberdeen
MSc Hons, International Food Marketing and Business Management
Newcastle University
BSc Hons, Food Marketing
SKILLS
ABOUT KEVIN MACDONALD
Commercially focused insight specialist with experience gained across client and agency side.Currently Head of Insight Strategy and Market Intelligence at Samsung, where I\'m driving business growth through inspiring stakeholders to take the right commercial decisions based on insight.Core competencies:Team building and leadershipStorytelling and presenting with impactDriving action through influencing stakeholdersCustomer experienceCommercial insightProposition developmentBrand strategySegmentationShopper insightsMarket intelligence
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