Harshita Keswani

Marketing and Business Development Executive @The Honeybee Group

GB

Performance Marketing SupportWorked on live client campaigns with a focus on paid media strategy – analysing PPC performance, spotting optimisation opportunities, and learning the ins and outs of driving results through data. Content Writing & Blog StrategyWrote SEO-led blogs with a strong storytelling angle, helping build authority and trust. My blog “Key Paid Media Mistakes That Drain B2B Budgets” became a tone benchmark internally. Campaign Ideation (LinkedIn & Email)Contributed fresh campaign ideas tailored to B2B audiences – from audience segmentation and messaging hooks to creative angles aligned with strategic goals. Brand Voice & Tone ConsistencyEnsured all content – especially blogs and internal communications – reflected Honeybee’s friendly yet expert brand voice, always keeping clarity and value at the heart. Digital & Market ResearchAssisted with audience trend research and competitive analysis – transforming raw data into campaign insights that shaped strategy. Team Collaboration & Feedback CultureBrought energy and initiative into team discussions, took feedback onboard with open arms, and worked continuously to level up my strategic thinking.

Aston Business School

Master of Business Administration - MBA, Business Administration and Management, General