Kester Chu

Senior Specialist, Corporate Partnerships @Canadian Cancer Society

Toronto, ON, CA

Led a portfolio of over 20 corporate partners, managing end-to-end execution of marketing partnership and sponsorship initiatives, including digital, social, and experiential activations • Analyzed partnership KPIs using Salesforce and internal dashboards to identify trends, optimize campaigns, and support renewal and upselling strategies. • Conducted in-depth research on prospective partners’ brand values and strategic goals to develop partnership pitches, resulting in compelling proposals that aligned with business objectives • Collaborated cross-functionally with marketing, digital, and finance teams to develop and execute integrated programs that delivered measurable impact for partners.

Brock University

Honours Bachelor of Sports Management